[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f30mtrhmw67o6z":3},{"_createdAt":4,"_id":5,"_updatedAt":6,"authors":7,"charactercount":20,"content":21,"featuredimage":369,"published":372,"slug":373,"subtitle":376,"tag":377,"title":378,"contentHtml":379,"featuredimageUrl":380},"2025-12-17T07:46:24Z","658f1e5b-2112-44bf-8dd5-7e39e3b0382a","2025-12-17T09:39:47Z",[8],{"_id":9,"avatar":10,"instagram":15,"linkedin":16,"name":17,"role":18,"twitter":15,"avatarUrl":19},"7aa08034-ee12-4896-8ab2-25cd716879b0",{"_type":11,"asset":12},"image",{"_ref":13,"_type":14},"image-9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369-jpg","reference",null,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-cluver-289857162\u002F","Sarah Schwegmann","Growth","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369.jpg?w=128&h=128",2618,[22,33,46,55,63,71,79,87,95,103,111,119,135,139,147,155,165,173,181,189,197,205,237,253,261,269,277,285,289,297,305,313,321,329,337,345,365],{"_key":23,"_type":24,"children":25,"markDefs":31,"style":32},"1bce486b9c72","block",[26],{"_key":27,"_type":28,"marks":29,"text":30},"a25109788447","span",[],"Creativity can be lonely. Competitive. A little gate-keepy.",[],"normal",{"_key":34,"_type":24,"children":35,"markDefs":45,"style":32},"e5260643ec55",[36,41],{"_key":37,"_type":28,"marks":38,"text":40},"8a4bc5c98144",[39],"strong","Carly Hendricks",{"_key":42,"_type":28,"marks":43,"text":44},"864b68a41123",[]," is doing the opposite.\nShe’s building a business rooted in collaboration, connection, and showing up — proving that creativity doesn’t have to be a solo sport to be successful.\nFounder. Creative. Entrepreneur. Carly is part of a new wave that’s redefining what building a business actually looks like.",[],{"_key":47,"_type":24,"children":48,"markDefs":53,"style":54},"f701dda2ff85",[49],{"_key":50,"_type":28,"marks":51,"text":52},"e1134f2bbbb4",[39],"It Started With Doing (Not Overthinking)",[],"h2",{"_key":56,"_type":24,"children":57,"markDefs":62,"style":32},"c75b294f5182",[58],{"_key":59,"_type":28,"marks":60,"text":61},"449ba9ab797f",[],"Carly didn’t wait for the “perfect plan”. She started by creating.",[],{"_key":64,"_type":24,"children":65,"markDefs":70,"style":32},"f50d7cf51498",[66],{"_key":67,"_type":28,"marks":68,"text":69},"c6c7bb0636e5",[],"Trying things. Posting things. Learning as she went.",[],{"_key":72,"_type":24,"children":73,"markDefs":78,"style":32},"2ed735dd19c2",[74],{"_key":75,"_type":28,"marks":76,"text":77},"bf3e2706c95d",[],"Because that’s how most real businesses start — not with a deck, but with action.",[],{"_key":80,"_type":24,"children":81,"markDefs":86,"style":32},"cd59ae39578e",[82],{"_key":83,"_type":28,"marks":84,"text":85},"a7a70ba8bdd0",[],"Over time, her creative work evolved into something more substantial. Something intentional. Something with momentum. That’s the moment when a passion project turns into a business.",[],{"_key":88,"_type":24,"children":89,"markDefs":94,"style":54},"b0596f5689ff",[90],{"_key":91,"_type":28,"marks":92,"text":93},"20fef1dc96a5",[39],"More Than a Brand. It’s a Belief.",[],{"_key":96,"_type":24,"children":97,"markDefs":102,"style":32},"3791c0afb456",[98],{"_key":99,"_type":28,"marks":100,"text":101},"254a5426b046",[],"At the core of what Carly’s building is a simple idea:",[],{"_key":104,"_type":24,"children":105,"markDefs":110,"style":32},"93e0d677ca41",[106],{"_key":107,"_type":28,"marks":108,"text":109},"16d05fa0916a",[],"Creativity is better when it’s shared.",[],{"_key":112,"_type":24,"children":113,"markDefs":118,"style":32},"6a8f44cbef0e",[114],{"_key":115,"_type":28,"marks":116,"text":117},"458b5e558fd4",[],"No gatekeeping. No pretending it’s easy. Just people building, learning, and growing together.",[],{"_key":120,"_type":24,"children":121,"markDefs":134,"style":32},"b2df6adfdc04",[122,126,130],{"_key":123,"_type":28,"marks":124,"text":125},"c9d95a934861",[],"And yes — ",{"_key":127,"_type":28,"marks":128,"text":129},"2674965d0b11",[39],"community can absolutely be a business strategy",{"_key":131,"_type":28,"marks":132,"text":133},"fa537279e7cb",[],".",[],{"_key":136,"_type":11,"asset":137},"ac7b7717dd80",{"_ref":138,"_type":14},"image-3da33499286ef6a0886e218d6c603018dae99e9f-1069x685-jpg",{"_key":140,"_type":24,"children":141,"markDefs":146,"style":54},"554063a3739f",[142],{"_key":143,"_type":28,"marks":144,"text":145},"113945a9de19",[39],"The Not-So-Instagram Side of Entrepreneurship",[],{"_key":148,"_type":24,"children":149,"markDefs":154,"style":32},"017e9b4fdbcc",[150],{"_key":151,"_type":28,"marks":152,"text":153},"6d9c3b6b1f2b",[],"Behind the aesthetics is the real stuff:",[],{"_key":156,"_type":24,"children":157,"level":162,"listItem":163,"markDefs":164,"style":32},"4ade708e4a78",[158],{"_key":159,"_type":28,"marks":160,"text":161},"74c86133e011",[],"Wearing way too many hats",1,"bullet",[],{"_key":166,"_type":24,"children":167,"level":162,"listItem":163,"markDefs":172,"style":32},"f543b43271dd",[168],{"_key":169,"_type":28,"marks":170,"text":171},"34c4755791ba",[],"Figuring out how to make creativity pay",[],{"_key":174,"_type":24,"children":175,"level":162,"listItem":163,"markDefs":180,"style":32},"f8d827275579",[176],{"_key":177,"_type":28,"marks":178,"text":179},"0cebe1d712c2",[],"Learning structure, systems, and sustainability (the unsexy bits)",[],{"_key":182,"_type":24,"children":183,"markDefs":188,"style":32},"41f7cb1349b3",[184],{"_key":185,"_type":28,"marks":186,"text":187},"a68c1b16a95b",[],"Carly’s journey is a reminder that loving your work doesn’t remove the hard parts — it just makes them worth working through.",[],{"_key":190,"_type":24,"children":191,"markDefs":196,"style":32},"6796cbb27c8b",[192],{"_key":193,"_type":28,"marks":194,"text":195},"3056c73bf6fd",[],"",[],{"_key":198,"_type":24,"children":199,"markDefs":204,"style":54},"e97034a69eb1",[200],{"_key":201,"_type":28,"marks":202,"text":203},"cb4a44a50d7f",[39],"The Empire Carly’s Building",[],{"_key":206,"_type":24,"children":207,"markDefs":236,"style":32},"544137b8b18a",[208,212,216,220,224,228,232],{"_key":209,"_type":28,"marks":210,"text":211},"3d3ecbf5b86e",[],"Carly isn’t just one thing. She’s the owner of ",{"_key":213,"_type":28,"marks":214,"text":215},"5f12895ceba0",[39],"Friends Who Create",{"_key":217,"_type":28,"marks":218,"text":219},"f22084d8aa9f",[],", ",{"_key":221,"_type":28,"marks":222,"text":223},"6481fc97e0b4",[39],"Bukhosi House",{"_key":225,"_type":28,"marks":226,"text":227},"e46a8fbb99a7",[],", and ",{"_key":229,"_type":28,"marks":230,"text":231},"750daf0ee12f",[39],"Sauti",{"_key":233,"_type":28,"marks":234,"text":235},"4cfe82e84ebf",[]," - three creative platforms that each bring something unique to the table.",[],{"_key":238,"_type":24,"children":239,"markDefs":252,"style":32},"b37ebfa29c0e",[240,244,248],{"_key":241,"_type":28,"marks":242,"text":243},"99aaaa2d1057",[],"From collaborative creative projects to lifestyle experiences and personal branding, Carly’s work spans multiple spaces, showing that entrepreneurship is about ",{"_key":245,"_type":28,"marks":246,"text":247},"315c44b36e7d",[39],"diversifying your creativity",{"_key":249,"_type":28,"marks":250,"text":251},"df631ebaf47d",[]," as much as your income streams. Each venture reflects her belief that business and creativity can thrive hand-in-hand.",[],{"_key":254,"_type":24,"children":255,"markDefs":260,"style":54},"f924f01d0e91",[256],{"_key":257,"_type":28,"marks":258,"text":259},"a4b769a12edb",[39],"Leading Without the Filter",[],{"_key":262,"_type":24,"children":263,"markDefs":268,"style":32},"9d55bd5aa8d8",[264],{"_key":265,"_type":28,"marks":266,"text":267},"7f8d5a24d291",[],"What makes Carly’s work stand out is that it feels genuine.",[],{"_key":270,"_type":24,"children":271,"markDefs":276,"style":32},"8d767e55763d",[272],{"_key":273,"_type":28,"marks":274,"text":275},"c167c545a570",[],"She’s not chasing trends or pretending to have it all figured out. She’s building in public, staying true to her voice, and letting that honesty shape her brand.",[],{"_key":278,"_type":24,"children":279,"markDefs":284,"style":32},"024120e35dd4",[280],{"_key":281,"_type":28,"marks":282,"text":283},"4638aa309bb8",[],"In a very noisy internet, that kind of clarity is powerful.",[],{"_key":286,"_type":11,"asset":287},"0a0ac960c3c1",{"_ref":288,"_type":14},"image-bdeada790a9c4c34290557ad682b6c56fa87acd5-1070x658-jpg",{"_key":290,"_type":24,"children":291,"markDefs":296,"style":54},"e947ec479b2a",[292],{"_key":293,"_type":28,"marks":294,"text":295},"56ab8a56c802",[39],"The Kind of Entrepreneur We Need More Of",[],{"_key":298,"_type":24,"children":299,"markDefs":304,"style":32},"fd35f9fcfae2",[300],{"_key":301,"_type":28,"marks":302,"text":303},"37be1c73eb46",[],"Carly Hendricks represents a new kind of entrepreneur — one who values:",[],{"_key":306,"_type":24,"children":307,"level":162,"listItem":163,"markDefs":312,"style":32},"f2c4badca4a7",[308],{"_key":309,"_type":28,"marks":310,"text":311},"c0b2fc86af99",[],"Impact over hype",[],{"_key":314,"_type":24,"children":315,"level":162,"listItem":163,"markDefs":320,"style":32},"cffa3f6413c9",[316],{"_key":317,"_type":28,"marks":318,"text":319},"d91abde49f5a",[],"People over polish",[],{"_key":322,"_type":24,"children":323,"level":162,"listItem":163,"markDefs":328,"style":32},"efc4ca7edc32",[324],{"_key":325,"_type":28,"marks":326,"text":327},"f0ef433580f6",[],"Progress over perfection",[],{"_key":330,"_type":24,"children":331,"markDefs":336,"style":32},"e9f99a989101",[332],{"_key":333,"_type":28,"marks":334,"text":335},"a0bafef8d8c9",[],"She’s building something meaningful, on her own terms, and bringing others along for the ride.",[],{"_key":338,"_type":24,"children":339,"markDefs":344,"style":32},"29b06330c4c5",[340],{"_key":341,"_type":28,"marks":342,"text":343},"f48daeb67763",[],"And honestly? That’s what good business looks like. ⚡️",[],{"_key":346,"_type":24,"children":347,"markDefs":361,"style":32},"b8d95aa878aa",[348,352,357],{"_key":349,"_type":28,"marks":350,"text":351},"d8c7c889ddc4",[],"Follow ",{"_key":353,"_type":28,"marks":354,"text":356},"a406d9542a16",[355],"48beca0be7b5","Carly",{"_key":358,"_type":28,"marks":359,"text":360},"736c03d57a5d",[]," here 🚀",[362],{"_key":355,"_type":363,"href":364},"link","https:\u002F\u002Fwww.instagram.com\u002Fsanasauti\u002F?hl=en",{"_key":366,"_type":11,"asset":367},"422b4141634d",{"_ref":368,"_type":14},"image-829ab349a325e84150049f4789dc13cd83afc497-1070x703-jpg",{"_type":11,"asset":370},{"_ref":371,"_type":14},"image-a21e36290a45ebd74cc9a82705015712720750d3-1065x619-jpg","2025-12-17",{"_type":374,"current":375},"slug","carly-hendricks-turning-creativity-into-community-and-a-real-business","Redefining entrepreneurship. ","The Hustle","Carly Hendricks: Turning Creativity Into Community (and a Real Business)","\u003Cp>Creativity can be lonely. Competitive. A little gate-keepy.\u003C\u002Fp>\u003Cp>\u003Cstrong>Carly Hendricks\u003C\u002Fstrong> is doing the opposite.\u003Cbr\u002F>She’s building a business rooted in collaboration, connection, and showing up — proving that creativity doesn’t have to be a solo sport to be successful.\u003Cbr\u002F>Founder. Creative. Entrepreneur. Carly is part of a new wave that’s redefining what building a business actually looks like.\u003C\u002Fp>\u003Ch2>\u003Cstrong>It Started With Doing (Not Overthinking)\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Carly didn’t wait for the “perfect plan”. She started by creating.\u003C\u002Fp>\u003Cp>Trying things. Posting things. Learning as she went.\u003C\u002Fp>\u003Cp>Because that’s how most real businesses start — not with a deck, but with action.\u003C\u002Fp>\u003Cp>Over time, her creative work evolved into something more substantial. Something intentional. Something with momentum. That’s the moment when a passion project turns into a business.\u003C\u002Fp>\u003Ch2>\u003Cstrong>More Than a Brand. It’s a Belief.\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>At the core of what Carly’s building is a simple idea:\u003C\u002Fp>\u003Cp>Creativity is better when it’s shared.\u003C\u002Fp>\u003Cp>No gatekeeping. No pretending it’s easy. Just people building, learning, and growing together.\u003C\u002Fp>\u003Cp>And yes — \u003Cstrong>community can absolutely be a business strategy\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cimg loading=\"lazy\" src=\"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F3da33499286ef6a0886e218d6c603018dae99e9f-1069x685.jpg?w=1396&fit=crop&auto=format\" \u002F>\u003Ch2>\u003Cstrong>The Not-So-Instagram Side of Entrepreneurship\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Behind the aesthetics is the real stuff:\u003C\u002Fp>\u003Cul>\u003Cli>Wearing way too many hats\u003C\u002Fli>\u003Cli>Figuring out how to make creativity pay\u003C\u002Fli>\u003Cli>Learning structure, systems, and sustainability (the unsexy bits)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Carly’s journey is a reminder that loving your work doesn’t remove the hard parts — it just makes them worth working through.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>\u003Cstrong>The Empire Carly’s Building\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Carly isn’t just one thing. She’s the owner of \u003Cstrong>Friends Who Create\u003C\u002Fstrong>, \u003Cstrong>Bukhosi House\u003C\u002Fstrong>, and \u003Cstrong>Sauti\u003C\u002Fstrong> - three creative platforms that each bring something unique to the table.\u003C\u002Fp>\u003Cp>From collaborative creative projects to lifestyle experiences and personal branding, Carly’s work spans multiple spaces, showing that entrepreneurship is about \u003Cstrong>diversifying your creativity\u003C\u002Fstrong> as much as your income streams. Each venture reflects her belief that business and creativity can thrive hand-in-hand.\u003C\u002Fp>\u003Ch2>\u003Cstrong>Leading Without the Filter\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>What makes Carly’s work stand out is that it feels genuine.\u003C\u002Fp>\u003Cp>She’s not chasing trends or pretending to have it all figured out. She’s building in public, staying true to her voice, and letting that honesty shape her brand.\u003C\u002Fp>\u003Cp>In a very noisy internet, that kind of clarity is powerful.\u003C\u002Fp>\u003Cimg loading=\"lazy\" src=\"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002Fbdeada790a9c4c34290557ad682b6c56fa87acd5-1070x658.jpg?w=1396&fit=crop&auto=format\" \u002F>\u003Ch2>\u003Cstrong>The Kind of Entrepreneur We Need More Of\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>Carly Hendricks represents a new kind of entrepreneur — one who values:\u003C\u002Fp>\u003Cul>\u003Cli>Impact over hype\u003C\u002Fli>\u003Cli>People over polish\u003C\u002Fli>\u003Cli>Progress over perfection\u003C\u002Fli>\u003C\u002Ful>\u003Cp>She’s building something meaningful, on her own terms, and bringing others along for the ride.\u003C\u002Fp>\u003Cp>And honestly? That’s what good business looks like. ⚡️\u003C\u002Fp>\u003Cp>Follow \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fsanasauti\u002F?hl=en\">Carly\u003C\u002Fa> here 🚀\u003C\u002Fp>\u003Cimg loading=\"lazy\" src=\"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F829ab349a325e84150049f4789dc13cd83afc497-1070x703.jpg?w=1396&fit=crop&auto=format\" \u002F>","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002Fa21e36290a45ebd74cc9a82705015712720750d3-1065x619.jpg?w=1280"]