[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f3f7f90fuhva4i":3},{"_createdAt":4,"_id":5,"_updatedAt":6,"authors":7,"charactercount":20,"content":21,"featuredimage":317,"published":320,"slug":321,"subtitle":324,"tag":325,"title":326,"contentHtml":327,"featuredimageUrl":328},"2025-07-16T09:10:17Z","0ed3c0dc-f241-4229-ab87-03b468ce6b45","2025-07-17T07:13:47Z",[8],{"_id":9,"avatar":10,"instagram":15,"linkedin":16,"name":17,"role":18,"twitter":15,"avatarUrl":19},"7aa08034-ee12-4896-8ab2-25cd716879b0",{"_type":11,"asset":12},"image",{"_ref":13,"_type":14},"image-9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369-jpg","reference",null,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-cluver-289857162\u002F","Sarah Schwegmann","Growth","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369.jpg?w=128&h=128",2711,[22,42,50,58,68,76,84,92,107,123,132,140,148,156,164,180,188,204,212,220,228,236,244,252,260,268,287,302],{"_key":23,"_type":24,"children":25,"markDefs":40,"style":41},"185753796d39","block",[26,31,36],{"_key":27,"_type":28,"marks":29,"text":30},"5768cd17ffd9","span",[],"You might know him as the voice behind ",{"_key":32,"_type":28,"marks":33,"text":35},"0420595b6fe8",[34],"em","Something Shifted",{"_key":37,"_type":28,"marks":38,"text":39},"762d4a954740",[],". Or maybe you’ve heard him on the radio, or in a brand ad slotted between episodes of your favourite playlist.",[],"normal",{"_key":43,"_type":24,"children":44,"markDefs":49,"style":41},"a23a76e10e1e",[45],{"_key":46,"_type":28,"marks":47,"text":48},"7c6e13447983",[],"But behind the polished mic presence and award-winning storytelling, Sean Loots is an entrepreneur - the kind who proves that business and creativity don’t live in separate boxes.",[],{"_key":51,"_type":24,"children":52,"markDefs":57,"style":41},"9bf295f7cb2a",[53],{"_key":54,"_type":28,"marks":55,"text":56},"e76067c83942",[],"This is how he built something meaningful.",[],{"_key":59,"_type":24,"children":60,"markDefs":66,"style":67},"212e4efb6346",[61],{"_key":62,"_type":28,"marks":63,"text":65},"288cb14948f4",[64],"strong","A business built on shifts",[],"h3",{"_key":69,"_type":24,"children":70,"markDefs":75,"style":41},"f18f2f7567aa",[71],{"_key":72,"_type":28,"marks":73,"text":74},"b0878a7e4975",[],"Sean Loots started his career on stage, a youngster born for the crowd. That talent evolved behind the mic, first into radio (MFM 92.6, Good Hope FM, Magic 828), and then into voice-over work, podcasting, producing, and facilitating.",[],{"_key":77,"_type":24,"children":78,"markDefs":83,"style":41},"092c32c305fb",[79],{"_key":80,"_type":28,"marks":81,"text":82},"03df379f19d5",[],"",[],{"_key":85,"_type":24,"children":86,"markDefs":91,"style":41},"541cb10b08df",[87],{"_key":88,"_type":28,"marks":89,"text":90},"c4d83a3e306d",[],"And now? His very own business.",[],{"_key":93,"_type":24,"children":94,"markDefs":106,"style":41},"22cc001a3711",[95,99,102],{"_key":96,"_type":28,"marks":97,"text":98},"04c60501c00e",[],"Today, Sean is the founder of Latitude Podcast Studio, a consulting and production hub for brands, creatives, and agencies that want to make high-impact podcasts. He’s also the host of ",{"_key":100,"_type":28,"marks":101,"text":35},"f79ccdb07117",[34],{"_key":103,"_type":28,"marks":104,"text":105},"27db70635a13",[],", a show that explores the life moments that change us, often the hard ones, sometimes the joyful ones, always the real ones.",[],{"_key":108,"_type":24,"children":109,"markDefs":122,"style":41},"c741f2b04706",[110,114,118],{"_key":111,"_type":28,"marks":112,"text":113},"4550f0ad3b14",[],"But ask him what it’s ",{"_key":115,"_type":28,"marks":116,"text":117},"7ce8503254c6",[34],"really",{"_key":119,"_type":28,"marks":120,"text":121},"08163ead9321",[]," all about, and he’ll tell you this:",[],{"_key":124,"_type":24,"children":125,"markDefs":130,"style":131},"08bdc5b6144f",[126],{"_key":127,"_type":28,"marks":128,"text":129},"4304388cee91",[],"“Audio storytelling really has the power to make a change in the world.”",[],"blockquote",{"_key":133,"_type":24,"children":134,"markDefs":139,"style":41},"7a9207547522",[135],{"_key":136,"_type":28,"marks":137,"text":138},"880ea9adda0b",[],"It’s not just about downloads or good sound quality. For Sean, podcasting is about purpose:",[],{"_key":141,"_type":24,"children":142,"markDefs":147,"style":131},"55f53e9848e8",[143],{"_key":144,"_type":28,"marks":145,"text":146},"f892f8374283",[],"“To help people share their stories, make authentic connections, and hopefully make a strong impact on the world around them.”",[],{"_key":149,"_type":24,"children":150,"markDefs":155,"style":67},"d46e1b957ba4",[151],{"_key":152,"_type":28,"marks":153,"text":154},"28422427ee1d",[64],"Creativity, but make it sustainable",[],{"_key":157,"_type":24,"children":158,"markDefs":163,"style":41},"8be841148e95",[159],{"_key":160,"_type":28,"marks":161,"text":162},"bfab4166836a",[],"You won’t find Sean using the word 'business' in every second sentence. But don’t let that fool you, this man runs a tight ship.",[],{"_key":165,"_type":24,"children":166,"markDefs":179,"style":131},"7d3b36ebb4aa",[167,171,175],{"_key":168,"_type":28,"marks":169,"text":170},"6b898d33ebf5",[],"From quoting and pitching to producing and invoicing, Sean built his creative career into a full-time, full-hearted business. Not because it was easy, but because it was ",{"_key":172,"_type":28,"marks":173,"text":174},"cac3cb5aef50",[34],"necessary",{"_key":176,"_type":28,"marks":177,"text":178},"1c982034fbcb",[],".",[],{"_key":181,"_type":24,"children":182,"markDefs":187,"style":131},"63ee4f2426bf",[183],{"_key":184,"_type":28,"marks":185,"text":186},"e134c7f455d7",[],"“Creativity isn’t necessarily paint on canvas or clay into a shape,” he says.",[],{"_key":189,"_type":24,"children":190,"markDefs":203,"style":131},"bfd90d7f91e8",[191,195,199],{"_key":192,"_type":28,"marks":193,"text":194},"0c24fce74989",[],"“It’s about exploration. It’s about discovery. And in a way — entrepreneurship ",{"_key":196,"_type":28,"marks":197,"text":198},"5ba2d32d69a5",[34],"is",{"_key":200,"_type":28,"marks":201,"text":202},"d246eb7401db",[]," creativity.”",[],{"_key":205,"_type":24,"children":206,"markDefs":211,"style":41},"a58a5a561de5",[207],{"_key":208,"_type":28,"marks":209,"text":210},"f197be0bd558",[],"That mindset changed everything.",[],{"_key":213,"_type":24,"children":214,"markDefs":219,"style":41},"e5a0b5cdfeb5",[215],{"_key":216,"_type":28,"marks":217,"text":218},"1c42e2f13eea",[],"Instead of waiting for work, Sean built a studio. Instead of hoping for connection, he created a podcast. Instead of working alone, he collaborates, mentors, and sits on boards that shape the future of African podcasting.",[],{"_key":221,"_type":24,"children":222,"markDefs":227,"style":41},"4cbe0d30ed19",[223],{"_key":224,"_type":28,"marks":225,"text":226},"c1b2fe45ca9c",[],"And he’s just getting started.",[],{"_key":229,"_type":24,"children":230,"markDefs":235,"style":67},"45b76641f317",[231],{"_key":232,"_type":28,"marks":233,"text":234},"234cf87d76ec",[64],"What we love about Sean",[],{"_key":237,"_type":24,"children":238,"markDefs":243,"style":41},"1a9bce83538f",[239],{"_key":240,"_type":28,"marks":241,"text":242},"f06066289330",[],"We love people like Sean. He’s proof that creativity and structure can co-exist. That purpose and profit can go hand in hand. And behind every business is a person who said, “Let’s try.”",[],{"_key":245,"_type":24,"children":246,"markDefs":251,"style":41},"dba210ec0c31",[247],{"_key":248,"_type":28,"marks":249,"text":250},"b55f4a9d54bc",[],"Sean’s journey reminds us that building something meaningful doesn’t always start with a business plan. Sometimes, it starts with a story. A shift. A mic. A message.",[],{"_key":253,"_type":24,"children":254,"markDefs":259,"style":41},"ffe947a74f7d",[255],{"_key":256,"_type":28,"marks":257,"text":258},"1129f5b32d16",[],"And the guts to share it.",[],{"_key":261,"_type":24,"children":262,"markDefs":267,"style":67},"f385fc5cb072",[263],{"_key":264,"_type":28,"marks":265,"text":266},"b1c937e2832a",[64],"Where to find Sean:",[],{"_key":269,"_type":24,"children":270,"markDefs":283,"style":41},"c13fbf07ae2b",[271,275,280],{"_key":272,"_type":28,"marks":273,"text":274},"1a2a5c470d7e",[],"🎧 ",{"_key":276,"_type":28,"marks":277,"text":279},"eadaaf4e9787",[278],"412a2b3095b1","Listen to ",{"_key":281,"_type":28,"marks":282,"text":35},"a5135fca2303",[278,34],[284],{"_key":278,"_type":285,"href":286},"link","https:\u002F\u002Fsomethingshifted.co.za\u002F",{"_key":288,"_type":24,"children":289,"markDefs":299,"style":41},"e5b85791c9fc",[290,294],{"_key":291,"_type":28,"marks":292,"text":293},"d8983ffbcf57",[],"🎙️",{"_key":295,"_type":28,"marks":296,"text":298},"f67cc57cf261",[297],"6d6bd643541c"," Check out Latitude Podcast Studio",[300],{"_key":297,"_type":285,"href":301},"https:\u002F\u002Fwww.instagram.com\u002Flatitude_podcaststudio\u002F?hl=en",{"_key":303,"_type":24,"children":304,"markDefs":314,"style":41},"cab29fce8f4f",[305,309],{"_key":306,"_type":28,"marks":307,"text":308},"cdd4893f7eb1",[],"📸 ",{"_key":310,"_type":28,"marks":311,"text":313},"e2704e96d107",[312],"4e14d2889515","Follow @seanloots",[315],{"_key":312,"_type":285,"href":316},"https:\u002F\u002Fwww.instagram.com\u002Fseanloots\u002F?hl=en",{"_type":11,"asset":318},{"_ref":319,"_type":14},"image-5faea9ceae773569a778a143c07a0e5c6caee33e-4240x2832-jpg","2025-07-15",{"_type":322,"current":323},"slug","the-man-with-a-microphone-what-podcasting-taught-sean-loots-about-being-an-entrepreneur","Voice artist. Producer. Dad. Podcaster. Entrepreneur. Coffee drinker.","The Hustle","The Man With A Microphone: What Podcasting Taught Sean Loots About Being An Entrepreneur","\u003Cp>You might know him as the voice behind \u003Cem>Something Shifted\u003C\u002Fem>. Or maybe you’ve heard him on the radio, or in a brand ad slotted between episodes of your favourite playlist.\u003C\u002Fp>\u003Cp>But behind the polished mic presence and award-winning storytelling, Sean Loots is an entrepreneur - the kind who proves that business and creativity don’t live in separate boxes.\u003C\u002Fp>\u003Cp>This is how he built something meaningful.\u003C\u002Fp>\u003Ch3>\u003Cstrong>A business built on shifts\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>Sean Loots started his career on stage, a youngster born for the crowd. That talent evolved behind the mic, first into radio (MFM 92.6, Good Hope FM, Magic 828), and then into voice-over work, podcasting, producing, and facilitating.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>And now? His very own business.\u003C\u002Fp>\u003Cp>Today, Sean is the founder of Latitude Podcast Studio, a consulting and production hub for brands, creatives, and agencies that want to make high-impact podcasts. He’s also the host of \u003Cem>Something Shifted\u003C\u002Fem>, a show that explores the life moments that change us, often the hard ones, sometimes the joyful ones, always the real ones.\u003C\u002Fp>\u003Cp>But ask him what it’s \u003Cem>really\u003C\u002Fem> all about, and he’ll tell you this:\u003C\u002Fp>\u003Cblockquote>“Audio storytelling really has the power to make a change in the world.”\u003C\u002Fblockquote>\u003Cp>It’s not just about downloads or good sound quality. For Sean, podcasting is about purpose:\u003C\u002Fp>\u003Cblockquote>“To help people share their stories, make authentic connections, and hopefully make a strong impact on the world around them.”\u003C\u002Fblockquote>\u003Ch3>\u003Cstrong>Creativity, but make it sustainable\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>You won’t find Sean using the word 'business' in every second sentence. But don’t let that fool you, this man runs a tight ship.\u003C\u002Fp>\u003Cblockquote>From quoting and pitching to producing and invoicing, Sean built his creative career into a full-time, full-hearted business. Not because it was easy, but because it was \u003Cem>necessary\u003C\u002Fem>.\u003C\u002Fblockquote>\u003Cblockquote>“Creativity isn’t necessarily paint on canvas or clay into a shape,” he says.\u003C\u002Fblockquote>\u003Cblockquote>“It’s about exploration. It’s about discovery. And in a way — entrepreneurship \u003Cem>is\u003C\u002Fem> creativity.”\u003C\u002Fblockquote>\u003Cp>That mindset changed everything.\u003C\u002Fp>\u003Cp>Instead of waiting for work, Sean built a studio. Instead of hoping for connection, he created a podcast. Instead of working alone, he collaborates, mentors, and sits on boards that shape the future of African podcasting.\u003C\u002Fp>\u003Cp>And he’s just getting started.\u003C\u002Fp>\u003Ch3>\u003Cstrong>What we love about Sean\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>We love people like Sean. He’s proof that creativity and structure can co-exist. That purpose and profit can go hand in hand. And behind every business is a person who said, “Let’s try.”\u003C\u002Fp>\u003Cp>Sean’s journey reminds us that building something meaningful doesn’t always start with a business plan. Sometimes, it starts with a story. A shift. A mic. A message.\u003C\u002Fp>\u003Cp>And the guts to share it.\u003C\u002Fp>\u003Ch3>\u003Cstrong>Where to find Sean:\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>🎧 \u003Ca href=\"https:\u002F\u002Fsomethingshifted.co.za\u002F\">Listen to \u003Cem>Something Shifted\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>🎙️\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Flatitude_podcaststudio\u002F?hl=en\"> Check out Latitude Podcast Studio\u003C\u002Fa>\u003C\u002Fp>\u003Cp>📸 \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fseanloots\u002F?hl=en\">Follow @seanloots\u003C\u002Fa>\u003C\u002Fp>","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F5faea9ceae773569a778a143c07a0e5c6caee33e-4240x2832.jpg?w=1280"]