[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f38dg7ompwpprc":3},{"_createdAt":4,"_id":5,"_updatedAt":6,"authors":7,"charactercount":29,"content":30,"featuredimage":303,"published":306,"slug":307,"subtitle":310,"tag":311,"title":312,"contentHtml":313,"featuredimageUrl":314},"2025-06-09T07:56:13Z","c1d5b1e3-bbb5-4432-a6a0-d27a32cf09a7","2025-06-10T07:40:53Z",[8,20],{"_id":9,"avatar":10,"instagram":15,"linkedin":16,"name":17,"role":18,"twitter":15,"avatarUrl":19},"7aa08034-ee12-4896-8ab2-25cd716879b0",{"_type":11,"asset":12},"image",{"_ref":13,"_type":14},"image-9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369-jpg","reference",null,"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-cluver-289857162\u002F","Sarah Schwegmann","Growth","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F9c0a2bae8de9d0cab108aa92ee9c64c1a3b2312b-2369x2369.jpg?w=128&h=128",{"_id":21,"avatar":22,"instagram":25,"linkedin":15,"name":26,"role":27,"twitter":15,"avatarUrl":28},"2b9f8b97-3233-42f9-bf2e-7f00cb36056d",{"_type":11,"asset":23},{"_ref":24,"_type":14},"image-677f21b07c86f78729dca98a2d100d7b22493d09-1182x1304-png","https:\u002F\u002Fwww.instagram.com\u002Fcapetowncraftclub\u002F?hl=en","Cape Town Craft Club","A local community for crafters and makers","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F677f21b07c86f78729dca98a2d100d7b22493d09-1182x1304.png?rect=0,61,1182,1182&w=128&h=128",2233,[31,71,79,93,101,141,148,164,172,179,213,220,228,235,243,250,258,265,273,280,288,295],{"_key":32,"_type":33,"children":34,"markDefs":66,"style":70},"e2bf629956b7","block",[35,40,45,49,54,58,62],{"_key":36,"_type":37,"marks":38,"text":39},"b5e31dbb678a","span",[],"“You don’t knit a scarf because you need a scarf… You knit a scarf because you want to ",{"_key":41,"_type":37,"marks":42,"text":44},"6ba9e5c772bc",[43],"em","make",{"_key":46,"_type":37,"marks":47,"text":48},"2825e9536024",[]," a scarf.” That gem from ",{"_key":50,"_type":37,"marks":51,"text":53},"5a923c9806d6",[52],"3a5bc6e0d65f","Danielle Clough",{"_key":55,"_type":37,"marks":56,"text":57},"da6b99f2fc8c",[]," captured the spirit of ",{"_key":59,"_type":37,"marks":60,"text":61},"81a55bcd7cf0",[43],"A Seat At The Craft Table, ",{"_key":63,"_type":37,"marks":64,"text":65},"54388d4d2ec7",[],"a gathering of 60 Cape Town creatives who came together to share, stitch, and dream a little bigger.",[67],{"_key":52,"_type":68,"href":69},"link","https:\u002F\u002Fwww.instagram.com\u002Ffiance_knowles\u002F?hl=en","normal",{"_key":72,"_type":33,"children":73,"markDefs":78,"style":70},"df8fc7ed6bbf",[74],{"_key":75,"_type":37,"marks":76,"text":77},"5f0592b123b8",[],"We care about moments like this. Not because we’re crafters (in the traditional sense), but because this is where South African entrepreneurs are born: around tables, in conversations, through courage.",[],{"_key":80,"_type":33,"children":81,"markDefs":91,"style":92},"7ba3d7f748b9",[82,86],{"_key":83,"_type":37,"marks":84,"text":85},"a2a3738dba93",[],"\n",{"_key":87,"_type":37,"marks":88,"text":90},"9eb8fc62a706",[89],"strong","From Hobby to Hustle",[],"h3",{"_key":94,"_type":33,"children":95,"markDefs":100,"style":70},"14b1e6b1de9e",[96],{"_key":97,"_type":37,"marks":98,"text":99},"760d1d0a5df4",[],"",[],{"_key":102,"_type":33,"children":103,"markDefs":135,"style":70},"895136b87655",[104,108,113,117,122,126,131],{"_key":105,"_type":37,"marks":106,"text":107},"909a09be97ab",[],"One thing was clear: a lot of people want to turn their creative side hustle into something sustainable. ",{"_key":109,"_type":37,"marks":110,"text":112},"0310f204c4e4",[111],"c0251dc0cbcf","Shalain Gregson",{"_key":114,"_type":37,"marks":115,"text":116},"2594daba40a9",[]," told it straight: “Just start.” Leila Badsha shared ten years of business lessons running  ",{"_key":118,"_type":37,"marks":119,"text":121},"e38534071b65",[120],"7a468c935a34","Fabricate Cape Town",{"_key":123,"_type":37,"marks":124,"text":125},"fa40f806cba5",[],". ",{"_key":127,"_type":37,"marks":128,"text":130},"6049582756ee",[129],"031c1b1a85c6","Danielle Clough ",{"_key":132,"_type":37,"marks":133,"text":134},"26bd907c257f",[],"reminded us that focusing on the process, not just the outcome, is how we keep going when things feel tough.",[136,138,140],{"_key":111,"_type":68,"href":137},"https:\u002F\u002Fwww.instagram.com\u002Fturkeydimple\u002F?hl=en",{"_key":120,"_type":68,"href":139},"https:\u002F\u002Fwww.instagram.com\u002Ffabricatecapetown\u002F?hl=en",{"_key":129,"_type":68,"href":69},{"_key":142,"_type":33,"children":143,"markDefs":147,"style":70},"f45d0115a1e1",[144],{"_key":145,"_type":37,"marks":146,"text":99},"1f8eb6bfef8f",[],[],{"_key":149,"_type":33,"children":150,"markDefs":163,"style":70},"0062496d0625",[151,155,159],{"_key":152,"_type":37,"marks":153,"text":154},"2c98343a3581",[],"We see this journey at stub all the time. That moment when a crafter realises: “Wait, this ",{"_key":156,"_type":37,"marks":157,"text":158},"4c023e5afe38",[43],"is",{"_key":160,"_type":37,"marks":161,"text":162},"e98c7cdb1a92",[]," a business.” It just needs some structure and a little money management help. \n",[],{"_key":165,"_type":33,"children":166,"markDefs":171,"style":92},"fbcb8454bef8",[167],{"_key":168,"_type":37,"marks":169,"text":170},"58318d0a7db5",[89],"Community Is the Shortcut",[],{"_key":173,"_type":33,"children":174,"markDefs":178,"style":70},"a62a1e5e2135",[175],{"_key":176,"_type":37,"marks":177,"text":99},"ef5ee2125666",[],[],{"_key":180,"_type":33,"children":181,"markDefs":208,"style":70},"b9099074a6f6",[182,187,191,196,200,204],{"_key":183,"_type":37,"marks":184,"text":186},"fd1daec67445",[185],"f874f3ca2c84","The Quilting Co.",{"_key":188,"_type":37,"marks":189,"text":190},"a5ce88219406",[]," brought the fabric, ",{"_key":192,"_type":37,"marks":193,"text":195},"18000d9430ee",[194],"978baf4ad0ed","Holly Kane",{"_key":197,"_type":37,"marks":198,"text":199},"55015c2ed40e",[]," brought the magic (and a knitting machine), and the mohair scarf - knitted by many hands - was proof of what happens when creatives collaborate. But more than the craft, it was the ",{"_key":201,"_type":37,"marks":202,"text":203},"f20f550ea76e",[43],"conversations",{"_key":205,"_type":37,"marks":206,"text":207},"393d2c9edd47",[]," that mattered: people asking real questions about pricing, imposter syndrome, and finding the confidence to say, “Yes, I sell what I make.”",[209,211],{"_key":185,"_type":68,"href":210},"https:\u002F\u002Fwww.instagram.com\u002Fthe_quiltingco\u002F?hl=en",{"_key":194,"_type":68,"href":212},"https:\u002F\u002Fwww.instagram.com\u002Fheywhiterabbit\u002F?hl=en",{"_key":214,"_type":33,"children":215,"markDefs":219,"style":70},"a941af765b96",[216],{"_key":217,"_type":37,"marks":218,"text":99},"9be34a12ae0c",[],[],{"_key":221,"_type":33,"children":222,"markDefs":227,"style":70},"32340b3dc364",[223],{"_key":224,"_type":37,"marks":225,"text":226},"309a3836813c",[],"That’s why we showed up. Because community is how you go further, faster. You can YouTube a pricing strategy, but you can’t Google the feeling of someone saying, “Me too.”",[],{"_key":229,"_type":33,"children":230,"markDefs":234,"style":70},"7f1eacb8b607",[231],{"_key":232,"_type":37,"marks":233,"text":99},"a4b057691710",[],[],{"_key":236,"_type":33,"children":237,"markDefs":242,"style":92},"f5a4e372eeda",[238],{"_key":239,"_type":37,"marks":240,"text":241},"6a230ac46e1b",[89],"Why we care",[],{"_key":244,"_type":33,"children":245,"markDefs":249,"style":70},"61312caeeda5",[246],{"_key":247,"_type":37,"marks":248,"text":99},"f2640fa88dd1",[],[],{"_key":251,"_type":33,"children":252,"markDefs":257,"style":70},"690f980e0d8d",[253],{"_key":254,"_type":37,"marks":255,"text":256},"fcba334e39c7",[],"We exist for freelancers, side hustlers, and creative entrepreneurs, the ones building businesses from dining room tables, Instagram DMs, and pop-up stalls. We make accounting tools that speak your language, fit your lifestyle, and support your hustle, whether you’re selling earrings, kids' toys, or quilts.",[],{"_key":259,"_type":33,"children":260,"markDefs":264,"style":70},"0bb7305f8981",[261],{"_key":262,"_type":37,"marks":263,"text":99},"894c5e4f213b",[],[],{"_key":266,"_type":33,"children":267,"markDefs":272,"style":70},"c09ce9a79123",[268],{"_key":269,"_type":37,"marks":270,"text":271},"5d4b0e6bca8b",[],"We’re not just here to count your cents. We’re here to remind you that your work matters.",[],{"_key":274,"_type":33,"children":275,"markDefs":279,"style":70},"d39216176aaf",[276],{"_key":277,"_type":37,"marks":278,"text":85},"c8aa5f5f0f38",[],[],{"_key":281,"_type":33,"children":282,"markDefs":287,"style":92},"17a7e58aa0e2",[283],{"_key":284,"_type":37,"marks":285,"text":286},"850227ea0dbf",[89],"Keep Showing Up",[],{"_key":289,"_type":33,"children":290,"markDefs":294,"style":70},"e14b2ecc04f8",[291],{"_key":292,"_type":37,"marks":293,"text":99},"3e43214c0991",[],[],{"_key":296,"_type":33,"children":297,"markDefs":302,"style":70},"d3b1b8a2d0b9",[298],{"_key":299,"_type":37,"marks":300,"text":301},"02018eafda9c",[],"If you were there, we hope you left feeling inspired (and full of croissants). If you missed it, don’t worry, more magic is coming. This is just the start.",[],{"_type":11,"asset":304},{"_ref":305,"_type":14},"image-8fdc8418f327025409a0fbf009c3e22e99b3636b-6837x3519-jpg","2025-06-09T07:54:51.691Z",{"_type":308,"current":309},"slug","why-we-show-up-for-creative-communities-lessons-from-a-seat-at-the-craft-table","In collaboration with the Cape Town Craft Club","Community","Why We Show Up for Creative Communities: Lessons from A Seat At The Craft Table","\u003Cp>“You don’t knit a scarf because you need a scarf… You knit a scarf because you want to \u003Cem>make\u003C\u002Fem> a scarf.” That gem from \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Ffiance_knowles\u002F?hl=en\">Danielle Clough\u003C\u002Fa> captured the spirit of \u003Cem>A Seat At The Craft Table, \u003C\u002Fem>a gathering of 60 Cape Town creatives who came together to share, stitch, and dream a little bigger.\u003C\u002Fp>\u003Cp>We care about moments like this. Not because we’re crafters (in the traditional sense), but because this is where South African entrepreneurs are born: around tables, in conversations, through courage.\u003C\u002Fp>\u003Ch3>\u003Cbr\u002F>\u003Cstrong>From Hobby to Hustle\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003C\u002Fp>\u003Cp>One thing was clear: a lot of people want to turn their creative side hustle into something sustainable. \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fturkeydimple\u002F?hl=en\">Shalain Gregson\u003C\u002Fa> told it straight: “Just start.” Leila Badsha shared ten years of business lessons running  \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Ffabricatecapetown\u002F?hl=en\">Fabricate Cape Town\u003C\u002Fa>. \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Ffiance_knowles\u002F?hl=en\">Danielle Clough \u003C\u002Fa>reminded us that focusing on the process, not just the outcome, is how we keep going when things feel tough.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>We see this journey at stub all the time. That moment when a crafter realises: “Wait, this \u003Cem>is\u003C\u002Fem> a business.” It just needs some structure and a little money management help. \u003Cbr\u002F>\u003C\u002Fp>\u003Ch3>\u003Cstrong>Community Is the Shortcut\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fthe_quiltingco\u002F?hl=en\">The Quilting Co.\u003C\u002Fa> brought the fabric, \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fheywhiterabbit\u002F?hl=en\">Holly Kane\u003C\u002Fa> brought the magic (and a knitting machine), and the mohair scarf - knitted by many hands - was proof of what happens when creatives collaborate. But more than the craft, it was the \u003Cem>conversations\u003C\u002Fem> that mattered: people asking real questions about pricing, imposter syndrome, and finding the confidence to say, “Yes, I sell what I make.”\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>That’s why we showed up. Because community is how you go further, faster. You can YouTube a pricing strategy, but you can’t Google the feeling of someone saying, “Me too.”\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch3>\u003Cstrong>Why we care\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003C\u002Fp>\u003Cp>We exist for freelancers, side hustlers, and creative entrepreneurs, the ones building businesses from dining room tables, Instagram DMs, and pop-up stalls. We make accounting tools that speak your language, fit your lifestyle, and support your hustle, whether you’re selling earrings, kids' toys, or quilts.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>We’re not just here to count your cents. We’re here to remind you that your work matters.\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Ch3>\u003Cstrong>Keep Showing Up\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003C\u002Fp>\u003Cp>If you were there, we hope you left feeling inspired (and full of croissants). If you missed it, don’t worry, more magic is coming. This is just the start.\u003C\u002Fp>","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002F59aqi1lf\u002Fproduction\u002F8fdc8418f327025409a0fbf009c3e22e99b3636b-6837x3519.jpg?w=1280"]