That’s exactly how Kyle Lendon built his creative business - camera in hand, chasing passion, and making cinematic magic happen. A Cape Town-based photographer and videographer and founder of Elyk Media, Kyle is proof that you don’t need permission to create something powerful. You just need vision, hustle, and a love for what you do. His passions? Shooting sports and automotive content, capturing moments that thrill, inspire, and tell a story.
Kyle doesn’t just take photos or shoot videos. He shapes emotions. Whether it’s filming a Porsche 356 down mountain road, covering the intensity of the Cape Town 10s, or capturing the epic drama of the Cape Epic, his work is full of intention. He’s not chasing trends; he’s creating experiences that bring energy, heart, and his own creative signature.
“Not everybody sees the vision you can bring to a project until it gets done.”
“Taking photos is something I love, editing them makes them your own. Two people can take the same photos and get different emotions and feelings from it.”
From Solo Hustle to Creative Growth
Beyond the shoots and projects, Kyle is constantly learning and connecting.
“Recent event coverage for Cape Town 10s. Met some incredible people and learning loads in the process. Bouncing ideas off other creators is something I never thought I’d find myself fascinated with. Experience this last weekend has been truly eye-opening.”
Collaboration and curiosity are a huge part of his creative journey — showing that growth comes not only from showing up, but from connecting and evolving along the way.
Kyle’s mindset is as deliberate as his craft
“This is my space… This is where things happen. Sometimes I leave this little space feeling like the top of the world, and other times I feel as though I’ve literally gone nowhere. Slow progress is still progress. Everybody is truly on their own path. No two paths are identical. So don’t feel like you’re behind. You’re meant to be where you’re meant to be. I’m meant to be where I’m meant to be. Trust the journey you’re on, but don’t be afraid to take risks and bet on yourself in the process.”
3 Reasons We Rate Kyle’s Hustle
- He built what drives him. Passion for sports, automotive, and cinematic storytelling fuels his projects - from the Cape Epic to Porsche shoots - he doesn’t wait for inspiration, he creates it.
- He trusts the journey. Kyle reminds us that slow progress is still progress and that every creator has their own path.
- He thrives in community. Whether connecting with other creators at events or learning from peers, Kyle shows that collaboration and curiosity are part of the grind.
Kyle proves that creative entrepreneurship isn’t about the loudest presence - it’s about being real, committed, and intentional. Show up. Create. Trust your path. And make your hustle count.
Follow Kyle: Instagram | TikTok
