Every entrepreneur has a story. For some, it starts with an idea scribbled on a napkin. For others, it’s the fire that comes from wanting to solve a problem the world hasn’t figured out yet. For Jamie Sundelson, it’s both the science and the soul of people that sparked her entrepreneurial journey.
Based in the buzzing heart of Cape Town, Jamie wears many hats (and wears them well): Behavioural Scientist, accredited Coach, and registered Industrial-Organisational Psychologist. But her real gift? She helps people and businesses unlock the best version of themselves.
From Startups to Global Corporates
From guiding startups to supporting multinational corporates, Jamie has seen it all. She knows the hustle of getting something off the ground, the growing pains of scaling, and the very human emotions that sit behind every business decision. That’s where her coaching brand, HiLight Coaching, comes in: blending neuroscience with practical tools to empower people to navigate change, build confidence, and thrive in their careers and lives.
Building a Business with Purpose
And like every entrepreneur, we love to celebrate at stub, Jamie’s path hasn’t been a straight line. It’s been bold, brave, and fuelled by curiosity. Choosing to step out on her own and create a coaching practice wasn’t just about building a business - it was about building impact. About showing people that growth doesn’t need to feel overwhelming, and that with the right guidance, they already have the tools inside them to shine.
Her mantra says it best:
“The best way to predict the future is to create it.”
Celebrating Jamie’s Hustle
We celebrate Jamie not only for the work she does, but for the entrepreneur she is: daring, empathetic, and committed to changing the way people see themselves and their potential.
Here’s to Jamie - the kind of entrepreneur who reminds us that business is about more than profit. It’s about people.