South Africa has no shortage of hustle - in every city, small town, and street, you’ll find entrepreneurs bringing their ideas to life. From bakers to barbers, designers to DJs, our corners are alive with creativity, grit, and heart.
But here’s the thing: these stories need to be seen and shared - and who better to capture them than South Africa’s photographers?
That’s what Local Stories Through Your Lens is all about.
This year, Orms, Canon, and stub are back with another round of storytelling magic - connecting local photographers with local entrepreneurs to tell the real stories behind South Africa’s small businesses.
📸 Find a Camera. Find an Entrepreneur. Capture Their Story.
The idea is simple: photographers will seek out entrepreneurs in their communities and document their stories through photography. Whether it’s a local tailor, a food truck owner, a nail artist, a ceramicist, or a car detailer - every business has a unique story worth telling.
Your challenge? Capture their essence in 3–5 photos that bring their world to life. Show their workspace. Their process. Their passion. Their why.
Then share it with the world (on Instagram).
💥 How to Enter
- Find an entrepreneur - a local business you’re a big fan of.
- Capture their story - 3–5 photos that tells their story.
- Post and tag - share your images on Instagram, include a short write-up about the business, why you chose to tell their story, and tag @ormsdirect and @stub.africa using #sharinglocalstories.
- Get noticed - stub will DM you to confirm your entry.
🏆 What’s Up for Grabs
This year’s prizes celebrate both the photographers behind the lens and the entrepreneurs in front of it.
First Prize
Photographer:
📸 Canon R50V with Lens + Light + Cage (Small Rig) — Value: R25 000
Entrepreneur:
🖨️ R5 000 Orms Print Voucher (for menus, posters, branding)
💰 R8 000 Cash Injection into the Business
Second Prize
Photographer:
🖼️ Orms Print Voucher — R5 000
🎓 Cape Town School of Photography Bespoke Training Voucher — R5 000
Entrepreneur:
💰 R5 000 Cash Injection into the Business
Third Prize
Photographer:
🎥 Orms Rentals Voucher — R3 000
Entrepreneur:
💰 R3 000 Cash Injection into the Business
📅 Key Dates to Remember
- 9 October – 7 November: Photography submission window
- 10 November: Top 3 and Wildcards announced
- 13 November: Showcase event at Orms Creative Space, 56 Roeland Street, Cape Town
✨ The Grand Showcase
The top 3 entries, along with 3 wildcard picks chosen by the judges, will showcase their work at the Orms Creative Space in Cape Town.
Expect printed displays, powerful stories, creative conversations, and a room full of South African talent. It’s a celebration of what happens when business meets creativity — and both sides win.
💜 Why It Matters
Photographers and entrepreneurs have more in common than you might think -both start with a vision, both take risks, and both create something from nothing.
Local Stories Through Your Lens celebrates that shared creative spirit, the kind that turns ideas into impact, and side hustles into success stories.
So grab your camera. Find a business that inspires you.
And show us what happens when local creativity meets local hustle.
#sharinglocalstories
Terms and Conditions: “Local Stories Through Your Lens” 2025
1. Introduction
“Local Stories Through Your Lens” is an initiative sponsored by Orms, Canon, and Stub. This initiative involves a photography submission competition and a showcase event. By participating, you agree to abide by the following terms and conditions. Please read carefully before entering.
2. Eligibility
The campaign is open to anyone over the age of 18 years residing in South Africa.
Employees of Orms, Canon, and Stub, their immediate family members, or anyone directly connected to the campaign may not participate.
3. Campaign Period
The campaign begins on 8th October 2025 and ends on 13th November 2025.
Photography submissions are open from 8th October 2025 to 7th November 2025.
4. How to Enter
To enter, participants must:
- Post their photos on Instagram, tagging the featured small business, Orms, and Stub.
- Include a short write-up on the business and why you chose to share their story.
- Use the campaign hashtag: #sharinglocalstories.
Photo requirements:
- Each entry must feature a photograph that tells the story of a South African small business.
- Photos entered can range from 1–5; one should encapsulate the story, and the rest can support it.
Additional rules:
- There is no entry fee and no purchase necessary.
5. Submission Guidelines
- Photographs must be original work created by the entrant and must not infringe on third-party rights, including copyright or trademark.
- AI-generated images are not accepted.
- Images with inappropriate content, as deemed by the campaign hosts, will be disqualified.
- Entrants must obtain permission from any persons or businesses featured.
- Submissions should include a photographer and a business owner (two separate individuals).
- Any type of small business/entrepreneur story can be told, but the entrepreneur must have started a business for financial gain.
- A photographer and entrepreneur pair may enter only once.
6. Voting and Judging
- The top 3 will be decided based on Instagram performance (likes).
- The top 3 and 2 wildcards will be announced on 10th November 2025.
- The final showcase event will be held on 13th November 2025 at Orms Creative Space, 56 Roeland Street, Cape Town, where the chosen photographers will showcase their work.
- Judges have the final vote on 1st, 2nd, and 3rd place.
7. Prizes
First Prize:
- Photographer: Canon R50V with Lens + Light + Cage (Small Rig) — Value R25,000
- Entrepreneur: R5,000 Orms Print Voucher + R8,000 cash injection into the business
Second Prize:
- Photographer: Orms Print Voucher R5,000 + CTSP Bespoke Training Voucher R5,000
- Entrepreneur: R5,000 cash injection into the business
Third Prize:
- Photographer: Orms Rentals Voucher R3,000
- Entrepreneur: R3,000 cash injection into the business
Additional notes:
- The top 3 winners and 3 wild cards will have their photographs printed and showcased at Orms Printing Room.
- All participants may be featured across Orms, Canon, and stub social media channels.
- Prizes are non-transferable, and no cash alternatives will be offered.
- Please allow up to three weeks for delivery of prizes.
8. Intellectual Property Rights
By submitting your entry, you grant Orms, Canon, and stub, a non-exclusive, royalty-free, worldwide, perpetual licence to use, modify, and publish the submitted content for promotional purposes.
Entrants retain copyright of their submitted photographs.
9. Liability
Orms, Canon, and stub are not liable for any loss, damage, or injury suffered by any participant as a result of entering the campaign.
They are not responsible for any technical malfunctions or failures affecting the campaign.
10. Data Protection
Personal data submitted during the campaign will be used only to administer this campaign, unless the entrant opts in to receive future marketing communications.
11. General Conditions
- stub reserves the right to disqualify any entrant who violates these terms or engages in disruptive, harmful, or inappropriate behavior.
- stub reserves the right to modify or cancel the campaign at any time without prior notice.
12. Governing Law
These terms are governed by the laws of South Africa, and any disputes will be subject to the exclusive jurisdiction of South African courts.
13. Contact Information
For inquiries regarding the campaign, contact: hi@stub.africa